The short version
From mom’s Tupperware to two bankruptcies — and back.
7th class
Mom’s Tupperware, on Amazon
Money was tight at home. I listed my mom’s Tupperware on Amazon and did ₹22 Cr in a year — until competitors undercut every listing.
School years
Phone cases, at scale
Yash Mart hit 2,000 orders a day on Amazon. Then Shaapa did ₹4 Cr on its own website — until a competitor’s fake-order attack shut it down.
Rock bottom
₹90 lakh of dead stock
Bankruptcy #1. Mom’s gold sold, bank agents at the door. My parents never stopped believing in me.
2025 → today
Two comebacks, one more fall
₹3.85 Cr in 6 months, then ₹5.5 Cr in 4 months — and bankruptcy #2. Today: three brands, and still building.
“People come and go. Mom and Dad are the constants.”